Apparel Design

Brand identity and logo design for BeYu Apparel. The owner requested a logo that incorporated a leaf theme to convey a connection to the natural world. My design used the letters of the brand name to form the shape of the leaf. Other design campaigns centered around silhouettes or simplistic linework of women of varying hair types, with the concept being 'No matter what kind of hair or skin I possess, I am BeYu-tiful'. Designs used in all promotional and production clothing until brand's dissolution in 2015.